WoW Loses 1.1M Subscribers, Down to 9.1M
Activision Blizzard latest earning call revealed that World of Warcraft lost another 1,100,000 subscribers last quarter, bringing us down to 9.1 million players. Some things they made note of on the call are coming up, see the stream below or visit Activision to listen in.
Notes
- 16.9 million Battle.net users.
- 10 million D3 copies sold, 1.2 million from annual pass.
- Most of the WoW Subscription losses were from the East.
- Losses are from people playing Diablo 3 and leaving until the new expansion.
- 4.7 million people watched the event at MLG for Heart of the Swarm.
- Mists of Pandaria will utilize TV and online ads leading up to the launch.
Slides
Previous Subscription Losses
- Q1 2011 - 600,000 subscribers lost
- Q2 2011 - 300,000 subscribers lost
- Q3 2011 - 800,000 subscribers lost
- Q4 2011 - 100,000 subscribers lost.
- Q1 2012 - 0 subscribers lost.
- Q2 2012 - 1,100,000 subscribers lost.
Originally Posted by Blizzard Entertainment
At June 30, 2012, the worldwide subscriber base for World of Warcraft was 9.1 million, compared to a subscriber base of 10.2 million at March 31, 2012, and 11.1 million at June 30, 2011, with a greater loss of subscribers in the East than in the West for both the 3-month and 12-month periods (in which the “East” includes China, Taiwan, and Korea, and the “West” includes the regions of North America and Europe).
Contributing factors to the lower subscribers were likely the launch of Diablo III in the quarter, which provided consumers with an alternative gaming experience to World of Warcraft (although Diablo III has not yet launched in China), as well as the lack of new content patches in all geographies resulting in less overall game play. Looking forward, Blizzard Entertainment expects to release World of Warcraft: Mists of Pandaria™ on September 25, 2012, which will deliver new game content in all regions that is expected to further appeal to the gaming community (with availability in mainland China to be announced at a later date).
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